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Our Values at MOI

What does our company stand for? Who are we? Why do we exist?


Our company was developed when our founder was searching for a fragrance that matched him. Instead of finding one, he decided to build one. When he finished, friends asked him to build fragrances for them as well. He realized that the core of what's important is that you smell like yourself.


MOI /mwä/ - 1. pronoun French, Me, self, ego. 2. acronym. English, My Olfactive Imitation. The acronym MOI is My Olfactive Imitation. The MOI Experience is the process of building a fragrance that imitates your olfactive desires.




Our logo is an overlapping M.O.I, and represents the overlapping layers of a fragrance: the Head, Heart, and Body notes. This overlapping is part of our core values. We want to make fragrances that:


  1. Intrigue the Mind (Head)

  2. Please the Heart

  3. Feel great on your Body.

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